Gone are the days when buying a commercial on Direct TV and sending out direct mail were the only ways to get in touch with your customers. Nowadays web marketing can be free if you do it right and web video has particular impact. Here are a few of the ways in which we think you can use it
Youtube: The obvious choice, set up a channel for your business and start posting stuff. It can be an online explanation of your company or a helpful video about how to apply for jobs – just make sure it’s properly branded.
How-To Videos: There’s nothing people like more than USEFUL web videos and how-tos are the easiest to make and they show authority in your field. Teach people how to do something you offer and watch the phone calls come in.
Meet the Staff: Personalization of a faceless staff is a great way to entice people to come in or call – make a short video of each staff member where they’re fun and likeable – it will make your whole company seem that way, too.