The internet is a highly graphic medium. Searchers today have access to streaming video, HD visuals, colors and sound that were unheard of just 10 year ago. Apple’s “green screen” pc’s are primitive compared to even smart-phones today.
Videos have the capability to show how a product works. How to get to the store. Introduce searchers to the owners, employees, the service technician who will call.
Happy satisfied customers can tell potential customers how glad they are they did business with you.
Keeping the searcher engaged visually and mentally so as to move further into the web site and on to a purchasing decision is aided by video that tells a story and develops an interest.
Video production can be elaborate and expensive or it can be done on a very low budget. If the idea is unique, the presentation clear and concise, viewers will pay attention. Simple presentations have it all over grand theatre when it comes to the internet. Search time has decreased due to the growing sophistication of the audience and they are an impatient lot. Telling the story, making the point and satisfying the desire for knowledge of the searcher are what makes a web video a successful marketing tool.